Lucy Phipps-Kaye is a Senior Creative Strategist with a background in performance marketing, creative leadership, and insight-driven storytelling. She currently leads creative strategy for high-growth brands and organizations, helping teams turn research, data, and cultural insight into paid social creative that drives performance.

Lucy’s career began in film and television, where she built a strong foundation in storytelling, production, and creative direction. Her short films have been recognized at national festivals, and her co-produced film Singer earned Best of Fest at the Speechless Film Festival and was selected as a winning project in the Sundance Ignite Film Challenge. While film remains an important part of her creative DNA, Lucy has since focused her career on applying those narrative instincts to marketing and growth strategy.

After working in the Atlanta film and television industry as a Set Decoration Coordinator, Lucy transitioned fully into advertising and digital marketing. She joined Ascenial in its early stages as Founding Creative Director, building the agency’s creative practice from the ground up and leading strategy across paid media platforms.

Today, Lucy specializes in creative strategy for paid social, partnering closely with media, design, and client teams to develop, test, and scale creative across Meta, TikTok, YouTube, and beyond. Her work spans app growth, subscriptions, nonprofits, and consumer brands, with a focus on creative testing frameworks, UGC strategy, insight generation, and performance storytelling.

Across every role, Lucy brings a rare blend of creative intuition and analytical rigor—bridging brand, performance, and culture to help ideas move people and metrics.